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Domane SL 6 is an endurance road bike that's light, aerodynamic, and built to take on long, rough miles in the saddle. It has all the road-smoothing advantages of a lightweight 500-series OCLV Carbon frame with rear IsoSpeed, a wireless electronic Shimano 105 Di2 drivetrain, high-quality wheels, and hydraulic disc brakes for confidence and braking power in any conditions. A fully integrated cockpit keeps your setup looking as sleek as it feels. Plus, it has an easy-access storage compartment for stowing ride essentials, and tire clearance for lofty 38c hoops that lets you take on almost any road, from tarmac to light gravel. It's right for you if... Every ride might start on the pavement, but that doesn't mean it'll end there. You want a ride that balances quality, comfort, and speed. Looks are important, but so is the precision shifting of the electronic Shimano 105 Di2 drivetrain and reliability of hydraulic disc brakes. Finished off with a carbon frame and rear IsoSpeed, you know every ride is going to be a dream. The tech you get A light and refined 500 Series OCLV Carbon frame with road-smoothing rear IsoSpeed, powerful flat-mount disc brakes, and a full 2x12 Shimano 105 Di2 wireless electronic drivetrain. Plus, Bontrager Paradigm Comp tubeless ready wheels, an integrated carbon cockpit, and internal storage and cable routing that add to the bike's capability and sleek look. Added top tube mounts let you secure bags for longer rides without bulky straps and bungees. The final word All the road-smoothing benefits of a carbon Domane, with a wireless Shimano 105 Di2 groupset and the extra stopping power of hydraulic disc brakes. This bike is fast, light, smooth and ready for adventure, with lofty 38c tire clearance that keeps you floating on paved roads and gravel alike. Why you'll love it - The sleek all-new frame saves weight and gives you more free speed thanks to updated Kammtail tube shapes - The Shimano 105 Di2 electronic drivetrain won't break the bank, and still provides smooth, quick shifting - Road-smoothing rear IsoSpeed absorbs fatiguing bumps in the road for a smoother, more comfortable ride - A sleek internal storage compartment gives you a versatile spot to stow tools and gear, while top tube mounts let you cleanly bolt on a bag for all day adventures

Marlin 7 is your best friend on the trail and wherever else you roll thanks to its confidence-boosting trail geometry. It finds the perfect balance between price and performance with an upgraded RockShox suspension fork that makes quick work of rocks and bumps in your path, and the huge gearing range of a SRAM 12-speed SX Eagle drivetrain. It's right for you if... You want a go-anywhere trail bike that's got upgrades where it matters most, but won't break the bank. You want to build skills on the trail, and need a bike with confidence-inspiring geometry and upgraded components that can keep up with your progress. The tech you get A lightweight aluminum frame with modern trail riding geometry and internal routing that keeps cables protected and the bike looking sleek. An upgraded RockShox suspension fork smooths out rowdy trails, 12-speed SRAM SX Eagle shifting, and the serious stopping power of hydraulic disc brakes. The final word Marlin 7 is the go-to trail bike for those wanting to build skills on the singletrack and get the right bang for their buck with upgraded suspension and confidence-inspiring geometry. Why you'll love it - Marlin Gen 3 gives you serious trail capability, with big tire clearance and slack, confidence-boosting geometry that keeps you stable from singletrack to city - Its upgraded RockShox fork gives you 100mm of suspension for turning rocks and roots in the trail into smooth-sailing - Rack and fender mounts make it easy to accessorize, so your mountain bike can double as a rugged commuter - Internal routing makes it easy to add a dropper post that lets you lower your saddle on the fly for more confident descending - Marlin models in sizes XXS and XS have a curved top tube and lower standover height that makes it easier for smaller riders to mount and dismount - Sizes X-Small – Small: 27.5-inch - Sizes Medium – X-Large: 29-inch

The Norco Fluid FS A2 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

WELCOME TO THE E-VOLUTION Introducing the new Fluid VLT; premium ride performance in a lightweight package for an e-MTB that looks, feels and rides exactly like you want it to. LIGHT WEIGHT CAPABILITY AND FULL SPEED FUN. With 140mm of custom-tuned, precision-engineered suspension travel and 150mm fork travel, the Fluid VLT C2 140 delivers an improved ride feel with the latest in integrated e-mtb technology from Bosch. THE LATEST IN E-MTB TECH The Bosch Performance Line SX wireless ecosystem sheds significant e-MTB weight in an intuitive package. Complete with a Bosch CT 400Wh battery and an almost silent motor, the Fluid VLT is made for e-curious pedal purists taking their first foray into powered up riding. PRECISION-TUNED SUSPENSION Optimized Ride AlignedTM suspension design & setup with Trail optimized kinematics, reactive pedal-efficiency, and the simplicity of precision-tuned Horst Link suspension. AVAILABLE IN CARBON The Fluid VLT is available in carbon fiber and includes a carbon front triangle and seatstay, or alloy rear triangle depending on price point. METICULOUSLY SELECTED COMPONENTS Featuring uncompromising, meticulously selected, trail-spec components. Available in gram focused 130/140mm and all-in 140/150mm travel options. BUILT TO ACCOMMODATE RIDER PREFERENCE Available in 29”/27.5” mixed wheelsize with 140/130mm or 150/140mm of travel. RIDE ALIGNEDTM SETUP GUIDE SUSPENSION SET UP DEMYSTIFIED Norco’s NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day BUILT TO LAST, GUARANTEED. NO OTHER WAY LIMITED LIFETIME WARRANTY The Fluid VLT’s durable frame design, hardware and component decisions have been made specifically to keep it on the trail for longer. Accidents can happen, and when they do, our No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29'/27.5') with no compromise geometry and kinematics. - TranzX long-travel dropper with size spedific, adjustable drop. - SRAM GX Eagle AXS T-Type Transmission - Weight (S3): 16.1 kg / 35.6 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29"/27.5" (with the option to change to 29") with no compromise geometry and kinematics. - RockShox Pike Select+ Charger RC, DebonAir - Weight (S3): 15 kg / 34.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

The Scene 2 is an ultra-versatile, but decidedly relaxed step-through hybrid that allows riders of all sorts to get around easily, have fun, and replace the need for a car in the city. The Scene 2 beautifully functional alloy frame provides easy, stress-free mounts and dismounts, and relaxed maneuverability around town, in the park, or along the bike path. We also made sure to add lots of accessory mounting options to make it highly adaptable to all sorts of rides, and the large volume 27.5” tires provide ample grip and shock absorption over any paved surface. With a 24 speed Shimano Altus drivetrain and Tektro mechanical disc brakes, the Scene 2 is always ready to go, and easy to stop. Its comfortable contact points and custom 30-degree sweep riser bar will make your ride comfortable, confident and relaxed.

Just like riding a bike—but even more fun. Riding with Vida E+ is the perfect way to explore the city, feel the wind on your face, and put a kick into your fitness routine. The bike frame is designed with a comfortable upright rider position, which gives it a confident, easygoing ride quality.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

District 4 Stagger Equipped is a hip and stylish high-end city bike designed for fun on cruises, commutes, and trips around town. It has a quiet, low-maintenance Gates CDN belt drive system with an 8-speed Shimano Alfine internal hub for smooth, crisp shifting. It's right for you if... You're looking for a city bike that has it all—style, speed, and super nice parts. You want a hip, high-end bike with an awesome drivetrain and loads of ride-ready accessories. The tech you get A lightweight Alpha Smooth Aluminum frame with a comfortable upright geometry and a stagger design, a Gates belt drive with a Shimano 8-speed internal hub, and a Shimano dynamo front hub that powers your lights. Plus, powerful hydraulic disc brakes, fenders, comfortable ergonomic grips, an adjustable stem, MIK-compatible rear rack, and wide, stable tires with reflective sidewalls. The final word District 4's sleek, streamlined look lets you hit the town in style. Plus, every ride you take will be filled with fun, thanks to high-end parts like the quiet Gates belt drive and the smooth-shifting Shimano Alfine internal hub. Why you'll love it - The Gates belt drive system is more durable than a standard chain, virtually maintenance-free, and almost silent while you're riding - The premium-quality Shimano Alfine internal hub gives you a clean look, effortless shifting, and a wide gear range - It comes equipped with lights, fenders, a kickstand, and a rear rack so you're ready to ride right from the start - This bike is exceedingly versatile, and capable of everything from leisurely cruises to weekday commutes - When your bike is dependable, you can spend less time worrying and more time enjoying the ride

FX 1 is a hybrid bike with a lightweight aluminum frame and quality parts that perform wherever you like to ride. It's perfect for anyone looking to get out more, ride as a family, do a bit of exercise, or commute to work on a versatile bike backed by a lifetime warranty. It's right for you if... - You want to get out and ride more, and you're looking for performance where it really counts: a lightweight frame, wide range of gearing, and strong wheels. You also want a great value and the confidence of Trek's lifetime warranty. The tech you get - A lightweight aluminum frame; 21 speeds so there's always a right gear for your terrain; strong, double-walled wheels with wide, stable tires; and mounts that make it easy to accessorize your ride with racks, fenders, lights, fitness trackers, a kickstand, and more! The final word - FX 1 is a versatile hybrid bike at a great value. It's built with a lightweight aluminum frame, performance parts that keep the price in check, and strong wheels built on double-walled rims. This hybrid is perfectly suited to a variety of uses, from casual riding to exercise and commutes. Why you'll love it - This bike brings families together, gets people away from screens, and lets you enjoy time outside - It's versatile and does whatever you want it to do, whether that's riding for fitness, commuting, or cruising to the farmer's market to pick up groceries - It's easy to accessorize with racks, a kickstand, fenders, lights, and more! - You can pair FX with your smartphone and send your ride data to your favorite fitness app when you add DuoTrap S - Like every Trek hybrid, it's backed by a lifetime warranty and supported by a wide network of retail partners

Marlin 8 is a race-worthy mountain bike that won't break the bank. The smooth, lightweight RockShox fork, tubeless ready wheels, and wide-range 1x drivetrain make this model the best choice for new riders who want a fast cross country hardtail that will hold its own against our higher-end race bikes. It's right for you if... You want a race-ready mountain bike with upgrades on the parts that make a big difference in performance, like a lighter, higher quality suspension fork, wide-range 1x drivetrain, and tubeless ready wheels. The tech you get A light frame with internal cable routing, a smoother-feeling RockShox Judy Silver fork with a Solo Air spring and TurnKey hydraulic lockout, Shimano hydraulic disc brakes, tubeless ready Bontrager Kovee wheels, and a simple 1x12 drivetrain that ditches the front derailleur for less clutter and easier operation. The wide-range 11-50 cassette gives you all the gears you need for clawing up climbs and blazing down descents. The final word The tubeless ready wheels, RockShox suspension, wide range of gearing, and quality parts make it an awesome choice for new mountain bikers who know they want a serious bike for their money. It's fully capable of taking on big trail adventures and XC races. Why you'll love it - This is one of our most popular bikes for good reason. You get all the value, plus all the versatility—it's a totally race-worthy mountain bike with rear rack mounts if you use it for commuting too - The RockShox fork's Solo Air spring can easily be adjusted for a specific rider weight, and it's lighter than a coil spring - Setting your wheels up tubeless reduces the overall weight of your bike and the chances you'll get a flat - The 1x drivetrain gives you all the gears you need and none you don't - Marlin models in XXS through S frame sizes have a curved top tube and a lower standover height that makes it easier for smaller riders to mount and dismount Wheel size: - Size XX-Small: 26-inch - Sizes X-Small – Small: 27.5-inch - Sizes Medium – X-Large: 29-inch

The Storm 14 SS provides simple upkeep and operation that'll help young riders find the best line and stop on a dime. Get good on a fully rigid rig with Storm. The Storm 14 SS's lightweight, durable aluminum frame and fork combine with a simple, lightweight drivetrain, quality linear pull brakes and optimized fit for riders from 3'9" to 4'3", building and a love for dirt that’ll last a lifetime. REASONS IT'S RAD - Beautifully crafted for light weight and durability. - Easy gearing for quicker starts and easy climbs. - Quality brakes with short reach levers. - Models to meet the needs of every young rider.

The Storm 20 SS provides simple upkeep and operation that'll help young riders find the best line and stop on a dime. Get good on a fully rigid rig with Storm. The Storm 20 SS's lightweight, durable aluminum frame and fork combine with a simple, lightweight drivetrain, quality linear pull brakes and optimized fit for riders from 3'9" to 4'3", building and a love for dirt that'll last a lifetime. REASONS IT'S RAD - Beautifully crafted for light weight and durability. - Easy gearing for quicker starts and easy climbs. - Quality brakes with short reach levers. - Models to meet the needs of every young rider.

The XFR is designed for everyday adventures, and adventuring every day. Fast, comfortable, and confident, the XFR is perfect for commuters who live for shortcuts through the forest, or recreational riders who like to take the road less travelled. With multi-terrain tires that roll fast on a variety of surfaces and an 80mm suspension fork soaking up any bumps encountered along the way, the XFR is a versatile crossover bike that lets you define your path between two points. - New MY21 Aluminum frame - SR Suntour XCT 30 80mm fork w/ lock out - Shimano Altus 16spd drive train - Tektro hydraulic disc brakes - Kenda Piedmont 29" x 2.1" tires RIDER BENEFITS: - LIGHT ALUMINUM FRAME: Premium aluminum frame with stylish details delivers strength, stiffness and minimal weight. - COMFORTABLE FRAME GEOMETRY: An upright riding position keeps your head up to scan traffic, yet a generous wheelbase gives the bike a confident, stable ride. - 80MM SUSPENSION: 80mm of bump-eating travel smooths out choppy pathways for a more comfortable ride. - VERSATILE COMPONENTS: Multi-terrain tires roll quickly on pavement and maintain traction on loose surfaces. Triple ring drivetrains provide a wide gear range, while disc brakes deliver excellent stopping power and control in any weather. - EASY TO ACCESSORIZE: With the ample accessory mounts and chainstay mounted disc brake caliper, fenders and racks mount quickly and easily.

Most youth bikes are constructed with heavier frames and materials, but we designed the ARX to be lighter, quicker, and more fun for young riders. With its ALUXX aluminum frame and fork, ARX is the lightest bike in its category, which makes it more fun to ride. The frame features a lower center of gravity for added stability. It comes in three different wheel size choices for different heights, and has versatile tires that can handle rough roads, paths and even some dirt. The frame is fitted with lightweight components that are sized specifically for young riders, including cranksets and cockpit components for various wheel options.

Turn up the heat on technical trails, and do it with more confidence and control. Featuring updated suspension and adjustable geometry, this feisty 29er adapts to the terrain. This versatile trail machine is built on a lightweight, stiff and super-strong ALUXX SL frameset that blends our latest Maestro suspension technology with adjustable frame geometry. The Advanced Forged Composite rocker arm has a flip chip that allows you to adjust frame geometry. Choose steeper or slacker headtube/seattube angles and either a 35mm or 45mm bottom bracket drop to fine-tune the handling for your riding style and terrain. It's designed around a 130mm travel suspension fork, and the overall geometry has been tuned to maximize its performance on rugged trails.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

The Fluid HT 24.1 provides evolved fit, handling and ride quality that'll elevate every young riders' trail experience. The Fluid HT 24.1 is the ultimate singletrack adventure hardtail. The progressive aluminum hardtail is dropper post compatible, features internal cable routing and provides next-level Trail performance for riders from 4'2" to 4'8". Reasons It's Rad - Engineered for real rides and unlimited potential. - Always find the right gear with quality components. - Stopping power with minimal effort for maximum control. - Cable routing balances keeping tidy and maintenance. - Created to meet the needs of evolving riders.